Project: Sustainability at the Core

Embedding ESG Messaging Across North America

Challenge
In alignment with global climate and social ambitions, Prysmian Group made bold new commitments to sustainability—setting targets for net-zero carbon emissions, DE&I, digital inclusion, and local community impact. As these goals took shape, there was no centralized framework in place across North America to translate these aspirations into consistent, actionable communications for internal teams, commercial partners, or external stakeholders. I was charged with developing and executing a comprehensive marketing and communications strategy that would give visibility to these efforts, support business integration, and bring meaning to the Group’s “We Are Sustainability” positioning within the region.

Solution
As Head of Marketing & Communications for North America, I led the strategic rollout of the sustainability communications plan in full alignment with the newly formed NA Sustainability Steering Committee. Under my leadership, the team developed and implemented a 360° messaging architecture that included:

• A unified North American narrative across all commercial, product, and employer brand communications

• Internal storytelling campaigns to bring ESG goals to life for employees (e.g., “Linking With Nature” plastic-free office initiative, Sustainable Stations, and eco-friendly habit challenges)

• Content development across multiple platforms including intranet, website, sales collateral, and training tools

• Press releases and media outreach amplifying key milestones, including the announcement of Social Ambition targets and the NA Sustainability Committee launch, reaching over 31.8M in media impressions

• A branded social media campaign framework aligned to core pillars of Climate Ambition, Social Ambition, and Energy Transition

I also facilitated cross-functional collaboration between marketing, HR, sustainability leads, and the global communications team to localize the messaging for North American audiences, ensuring our content reflected the region’s unique impact stories, community partnerships, and market leadership.

Impact
The result was a measurable shift in visibility, alignment, and engagement across the organization and the broader market. The sustainability section of the newly relaunched North America website became a central hub for customers, employees, and media alike. Internal programs like “Sustainability Storytelling” and the sustainable stations campaign increased awareness and participation in green initiatives across operations. Externally, the Social Ambition and Climate Ambition announcements generated millions of impressions, placing Prysmian on the radar of key industry stakeholders as a serious ESG leader in the cable and telecom space.

This integrated strategy helped solidify Prysmian Group North America’s role in advancing the Group’s global sustainability mission—turning ambition into action, and messaging into momentum.