Project: Intranet Strategy & Adoption During Post-Merger Integration
Challenge:
Following the acquisition of General Cable, Prysmian Group faced a major communications gap in North America. With no unified intranet in place and the global platform still years away from rollout, employees across 23 plants and 6 R&D centers had no central source for company news, resources, or operational updates. This fragmentation made it difficult to share information, align teams, and foster a sense of unity under the new organization.
To address this, I made the strategic decision to rebrand and repurpose the existing General Cable intranet as an interim Prysmian Group North America platform. I partnered closely with IT to ensure the site could be accessed by all North American employees—laying the groundwork for more consistent internal communication. This interim solution played a critical role in the success of the post-merger integration, helping connect teams, share evolving policies, and reinforce the emerging company culture during a time of significant transition.
Solution:
Interim Hub Implementation: Rebranded and relaunched General Cable’s intranet within weeks of Day One, ensuring rapid access to integration updates for all desk-based employees in North America.
Strategic Bridging & Reorganization: Established crosslinks from Prysmian’s portal to support cross-company access, drive consistency, and build trust in a single information source.
Content Leadership: Delivered a steady cadence of communications, making the intranet the central hub for 292+ messages, including:
Executive updates and org structure changes
Combined policies and HR directives
Functional playbooks and team Q&As
Cultural alignment campaigns and employee features
Global Platform Advocacy: Participated in co-design workshops and stakeholder interviews during the discovery phase for the global intranet (“People”), which launched in July 2019.
User Feedback Integration: Helped influence intranet redesign features based on U.S. user priorities identified in surveys and interviews, including:
Mobile optimization
Easier navigation with fewer clicks
Integration of social features (commenting, likes, Yammer access)
Improved search and document accessibility
Adoption Campaign Leadership: North America led the internal launch campaign for “People,” ensuring full regional onboarding and championing user engagement from Day One.
Impact:
Benchmark Region: North America was ranked #1 globally in total intranet pageviews and Newsroom engagement every month during the initiative.
Internal Engagement: In just 6 months:
Delivered 292 internal communications
Ran 8 internal campaigns
Executed 14 employee engagement initiatives
Organizational Alignment: Rapid deployment of an interim solution enabled the "One Company" vision to be implemented immediately—supporting functional integration, cultural continuity, and employee reassurance.
Global Influence: North America’s intranet performance and feedback directly influenced the structure, functionality, and editorial strategy of the global “People” platform.
Future-Ready Infrastructure: The success of this project laid the groundwork for how internal communications would be governed post-integration—moving from reactive messaging to strategic, employee-centered content delivery.
